In this episode, I interview David Brier who is Google’s number one rebranding expert and author of the bestselling book, Brand Intervention.

Throughout the interview, David and I dive deep into what branding truly means and how to differentiate yourself from the competition.

CHAPTERS:
0:00 Intro
0:51 David beyond his bio
3:09 Attention span
8:03 Being different
10:52 Relationship with Damon John
17:19 Don’t be humble in your zone of genius
20:58 Entitlement epidemic
27:21 Being sharp & slicing onions with your branding
29:38 Top brand that’s crushing it today
34:42 The 66% rule
44:47 Why committees don’t work
48:26 Weak branding
52:04 Being uncomfortable with complacency

CONNECT WITH ME HERE:

Facebook: https://www.facebook.com/jkos9
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YouTube: https://www.youtube.com/channel/UCq4S…

SUBSCRIBE TO THE PODCAST HERE:

Apple Podcasts: https://podcasts.apple.com/us/podcast/spartan-leadership-with-josh-kosnick/id1441306937
Spotify: https://open.spotify.com/show/1GhkcyzKbLsVsrvCaBItoF?si=obTIJ-mjRlmtMr9mxrZ2UA
YouTube: https://www.youtube.com/channel/UCq4S…

CONNECT WITH DAVID BRIER HERE:

Facebook: https://www.facebook.com/david.brier.3
Instagram: https://www.instagram.com/risingabovethenoise
LinkedIn: https://www.linkedin.com/in/davidbrier
Twitter: https://twitter.com/davidbrier
TikTok: https://www.tiktok.com/@davidbrierreal
YouTube: https://www.youtube.com/c/Risingabove..